Adobe hopes to take advantage of the early success of its Firefly AI models by introducing a new independent subscription service that gives users access to the company’s AI image, vector and video generating models.

This is an indication of Adobe’s bravest attempt to turn its firefly AI models into a real product.

The company also starts a redesigned web page, firefly.adobe.comwhere people can use Adobe’s AI models. This includes the new Firefly AI video model, which is publicly introduced to the Firefly website and in the Premiere Pro Beta -Dapp.

Firefly’s standard plan costs $ 9.99 per month and provides unlimited access to Adobe’s AI image and vector -generating features, as well as Adobe’s new AI video model. The standard plan gives users 2,000 credits, which is enough to make 20 AI videos of five seconds.

Users can also connect firefly plans to their creative cloud calculations to get unlimited AI image and vector -generation in Photoshop, Express or other Adobe apps.

Meanwhile, the Pro plan users will amount to $ 29.99 a month, and offer enough credits to generate 70 AI videos of five seconds a month. The company is also working on a ‘premium’ level (it has not announced any pricing for this) with which users can create 500 AI videos per month, according to Adobe’s VP of generative AI, Alexandru Costin.

Previously, Adobe offered many of Firefly’s AI instruments within its existing creative cloud subscriptions, allowing users to try the new tools for no extra cost. Users can upgrade to more expensive plans if they want more access to Firefly, but they don’t have to. The system worked well for Adobe: Firefly’s generative filler function, added to Photoshop in 2023, has become one of the most popular new features of the business of the last decade.

Adobe now wants to see if users will also pay for its Firefly AI models.

With the Firefly video model, you can convert text or images into a five second, AI-generated video. There are controls on a side panel to change the camera angles, camera movement, aspect ratio and other functions that creative professionals may want to adapt.

The new Firefly offers will compete directly with Openai’s Sora, Runway’s Gen-3 Alpha and other AI video models that already have dedicated web pages and subscription plans. Google Deepmind’s AI video model, VEO, also seems to be a legitimate contender for space, but it is still in private beta.

Part of Adobe’s pitch to creative professionals is that firefly is trained on a data set of licensed videos, without any brand logo or NSFW content (something that the company paid quite a bit to do). This means that according to Adobe, creative people should be able to use the Firefly AI models without worrying about legal problems.

“We think the most important distinction for us is that we are the only IP-friendly, commercially safe video model,” Costin said in an interview with TechCrunch. ‘We want to distinguish with a understanding of customer problems. ‘

Adobe also tried to send AI instruments that solve problems for creative professionals, instead of just generating random AI videos.

For example, one of Firefly’s AI video features, generative exted, let users expand a few seconds of any clip’s video and background sounds. This is one of the more practical AI video instruments on the market; With other AI models, you can just create new videos from scratch, or animate photos.

Costin says Adobe is working on another AI video tool to help with pre-production. The instrument, which is not yet to be disclosed, will help to align creative people with the same vision by creating a rough sketch of what a scene, or a series of scenes, would look like.

However, Adobe must run a fine line with generative AI. Many professionals who have been using Adobe’s programs for decades upset about the rise of generative AI tools in their industries. The technology poses a threat to their livelihood because they are at risk of having their work automatically to an AI model – such as those that Adobe builds.

But Adobe is convinced that this is where the puck goes into the creative world.