Instagram co-founder Kevin Systrom says AI businesses are trying too hard to juice ‘involvement’ by bothering their users with follow-up questions, instead of actually providing useful insights.

Systrom said the tactics are “a force that hurts us,” and compare it to those used by social media companies to expand aggressively.

“You can see that some of these businesses go down in the rabbit hole that all the consumer companies have decreased to try to juice involvement,” said At Startupgrind this week. “Every time I ask a question, at the end, ask another small question to see if it can still get a question out of me.”

The remarks come amid criticism of Chatgpt because it is too kind to users instead of answering their questions directly. Openai apologized for the problem and the “short-term feedback” of users blamed it.

Systrom suggested that chatbots are too much poignant, not a mistake, but an intentional feature designed for AI businesses to show statistics like time spending time and daily active users. AI businesses must be ‘laser-focused’ to give high-quality answers rather than shift statistics in the easiest way, he said.

Systrom mentioned no specific AI businesses in its remarks. He did not immediately respond to a request for comment.

In reply to that, opened TechCrunch to its user specificationsWhich says that the AI ​​model “often does not have all the information” to give a good answer and can ask for “elucidation or more details.”

But unless questions are too vague or difficult to answer, the AI ​​must make a strike to fulfill the request and tell the user that it can be more useful with certain information, ‘the specifications say.