Duolingo’s mascot, Duo the Owl, is death. Okay, duo is not really dead (do we think), but the Language Learning App has so hard to commit the CEO, Luis von Ahn, Read an eulogy For this beloved green bird on tiktok.
As any fiction writer could probably tell you, the death of everyone’s favorite character is not a good way to make people like you. And what is the point of Duolingo’s ominous boot marketing, if not to keep people so much of the business that they will help generate that sweet, seductive shareholder value?
But Duolingo pulled off this cute stunt because Duo’s alleged Cause of death is so specifically foreign.
“As I am sure you have seen now, Duo was hit by a cybertruck,” Von Ahn said in the video. “And it seems every character in Duolingo died.”
Since this verdict made, Duolingo’s monthly active Android users have jumped 25% worldwide annually Similar webweba provider of digital market intelligence. Similar Web also said Global Downloads on Android jumped by 38% the day after the campaign, and that web searches increased by 58%.
Duo’s “death by cybertruck” may be a distraction, but it gives people a way to channel their anger at a critical time from Elon Musk.
As Musk’s Doge Shutters Foreign aid programs, Consumer protectionand Global health initiativesPeople are looking for a way to the oligarchical influence of the Tesla -Mogul without going to the exhaustion, how much is happening.
Duolingo launched a campaign on Monday to save Duo from an untimely death – it’s “Duo or die,” says the company.
By completing lessons about Duolingo and keeping leather streaks alive, users can get enough points in the app to save ‘duo’. A website that declares the progress of generating this fuzzy green friend states that the time runs out, but does not say when the time will run out – presumably because they will only revive the idiosyncratic owl once the goal is reached.
Believe it or not, Duolingo probably doesn’t want to kill his highly successful Marketing asset.
Duolingo’s aggressive engagement tactics are definitely annoying to some users. If you are linked to another user on Duolingo, the owl can clown on your friend and tell you that Charlie is behind his French lessons. But most startups also use these striking marketing tactics-they are just a little less smart about it.
“His mission was clear,” mourned the Duolingo CEO on Tiktok. “Make education accessible, one terrifying notice at a time.”
(Tagstotranslate) Duolingo
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