Google is reportedly a film and TV production project called 100 Zeroes.

According to a report of Business insiderThis initiative is intended to make young audiences feel more positive about Google’s products, as well as technical in general.

Like Apple’s TV series, where actors will use MacBooks and iPhones with clearly visible Apple — logo, these projects can show characters using Android phones and other Google products. The project also hopes to encourage the creative community to adopt Google’s tools in other areas.

TechCrunch has issued Google for comment.

Google does not intend to share these projects via YouTube, which it owns, or via an internal streaming service such as Apple TV. Instead, Google wants to work with existing studios for distribution.