Google removes ‘under -represented’ language from its Grant website

Only weeks after Google said it would review its diversity, fairness and inclusion programs, the Google For Startups Founders Fund website with changes. Most important now is that Google is now using last time to describe all its funds for under -represented founders.

According to the Internet Archives, this is a change that took place after December. And the site is currently saying that there are no fund programs available.

Google’s Start Founders Fund was launched in 2020 to provide financial grants, mentoring and product support for startups with under -represented founders, including women and those of African and Latino rising.

According to the website, it has given more than $ 50 million to more than 600 founders. Apart from capital, founders received mentoring and product support, such as credits to Google Cloud.

But the awards landscape – especially with regard to programs that have targeted minorities – has changed a lot since 2020. Some technical founders and investors with which TechCrunch spoke were wondering what would happen to programs, such as Google Startups Founders Fund, amid the fierce political and legal attacks on any program called “Dei.”

The programs listed on this site as ‘past’ funds now include the Women’s Founders Fund, Latino Founders Fund, Ukraine Support Fund, Black Founders Fund US and Black Founders Fund Brasil.

In addition, the website says that “zero” allowance programs are currently available in any region, although programs that train founders on its AI products, and US accelerators for startups in certain industries (energy and climate).

It is unclear which of these programs has been formally terminated, suspended or restructured in other ways. Google’s response to the question about their status was vague, but implies a shift from underrepresented founders and to the startups of AI.

‘We have not opened applications in the US for Startups funds in 2025. Google for Startups supports all cohorts of founding funds in our alumni community. In 2025 we invest in AI-focused startups in the US and we will share more details later, ”said a spokeswoman.

Google turns away from other language

TechCrunch observed other changes in the language of the web pages of this program.

In December the website specifically states that the grants “provided more than $ 50 million to support under -represented founders,” while today, The word “underrepresented” have been removed.

‘A archived page From January 21, the tone that Google used to describe the purpose of the program as ‘financial support for under -represented communities’ and ‘to help build under -represented and founding members and grow their businesses.’

Currently, Google says the app is ‘financial support for innovators’, and support ‘to help founders build and grow their businesses.’

Google has not responded to our request for comment on the language change on the website.

Over the past month, Google and other technical giants, such as Meta and Amazon, have begun to adjust their dei wording and activities, as the Trump administration puts the public and private sectors under pressure to return such programs. Earlier this month, Google announced that it would no longer have diversity goals and also removed the mention of Dei in the annual 10-K filing.

Reuters This week reported That businesses that have publicly distanced themselves have done the opposite, which revealed that the delicate balance is facing today because they are trying to avoid the legal challenges.

At the same time, US awards aimed at specific segments of underrepresented communities have been attacked for a while. Fearless Fund had to resolve a lawsuit over his black women founder’s awards program and conclude the program in September. PayPal is also currently being sued for his awards commitment to Swart and Latino Founders over the allegations that it discriminates against other races.

(Tagstotranslate) Google (T) exclusive

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