Two years ago, Google started testing with Ai-Zummarized results in Google Search, AI reviews, and still expanding the feature to new regions and languages. According to the estimate of the business, it was a great success. AI reviews are now used with more than 1.5 billion users in more than 100 countries monthly.

AI Review Compiles Results from across the Web to answer certain questions. If you are looking for something like “What is Generative Ai?” AI reviews will display AI-generated text at the top of the Google Search Results page. While the function has Muted traffic for some publishersGoogle considers it and other AI-powered search functions as potentially significant revenue drivers and ways to promote involvement in the search.

Last October, the company launched ads in AI reviews. More recently, it has started testing the AI ​​mode, which allows users to put complicated questions and follow-up in the flow of Google search. The latter is Google’s attempt to tackle chat-based search interfaces such as Chatgpt search and complexity.

During the EV1 2025 earnings call on Thursday, Google also emphasized the growth of its other AI-based search products, including Circle to Search. Circle to search, with which you can highlight something on the screen of your smartphone and ask questions about it, is now available on more than 250 million devices, Google said – – from about 200 million devices from late last year. According to the company, Circle to search has risen about 40% quarter-to-quarter.

Google also noted in its call that visual searches on its platforms are growing on a steady cut. CEO Sundar Pichai said searches by Google Lens, Google’s multimodal AI-powered search technology, has increased by 5 billion since October. The number of people buying on the lens, meanwhile, was up more than 10%.

The growth comes amid intense regulatory investigation into Google’s search practices. The US Department of Justice has printed Google to spin Chrome after the court found that the technical giant has an illegal online search monopoly. A federal judge also ruled that Google has a Adtech monopoly, which opens the door for a possible breakup.