Nvidia reportedly has Gretel, a San Diego-based startup that has developed a platform to generate synthetic AI training data. Conditions of the acquisition are unknown. It is said that the price tag is nine digits, which exceeded Gretel’s most recent valuation of $ 320 million, According to Wired.

Gretel and his team of about 80 employees will be folded in Nvidia, where its technology will be deployed as part of the former PAK generative AI services for developers, Wired reports.

Gretel was founded in 2019 by Alex Watson, Laszlo Bock, John Myers and Ali Golshan, who also serve as the CEO of the company. The startup-fine-tunes models, add your own technology on top, and then pack these models to sell them.

Gretel raised more than $ 67 million to venture capital from investors, including Anthos Capital, Greylock and Moonshots Capital before the exit, according to Crunchbase.

The acquisition of nvidia is strategic and timely. Technical giants such as Microsoft, Meta, Openai and Anthropic are already using synthetic data to train flagship SA models as they figure out sources of the actual data.