Apple doesn’t just give up with the mixed reality dreams. Despite the lukewarm commercial response to the $ 3,500 Vision Pro-Headset, the company doubles the technology, with two new headset in the pipeline and a long-term focus on smooth AR glasses.

This fresh wave of updates comes from Bloomberg’s Mark Gurman, who reported in his power on the newsletter that Apple is reworking its strategy after internal stir and moving market expectations.

Two headset, two goals

Apple is now developing two new vision pro models. One is a cheaper, lighter version aimed at making the headset more comfortable and affordable for everyday users. The current Vision Pro weighs almost 1.5 pounds and costs as much as a premium MacBook, factors that have kept many potential buyers away.

The second device is a more specialized, fixed version that is directly connected to a Mac for ultra-low-latency tasks, ideal for surgical imaging or flight simulators, where laughter is simply not an option.

This new wired headset does not offer transparency such as AR glasses, but will maintain the exciting feeling of the Vision Pro. According to GurmanTake Apple this route to the shelves of earlier plans for AR glasses connected to a Mac.

Eyes still on the price: true ar -glasses

Despite the pivot, Apple did not abandon its ultimate goal: fully supplemented reality goggles that used lightweight, powerful and practical enough for the whole day. According to Gurman, CEO Tim Cook ‘made this idea a top priority for the company’, determined to beat Meta and other opponents on the finish line.

To build glasses that blend seamlessly in daily life, Apple must solve major technical challenges. And the glasses will have to provide compelling experiences so that people want to carry them as much as they use their phones.

Meanwhile, Apple is investigating interim steps, such as adding AI cameras to products such as the Apple Watch and Airpods, and even experimenting with glasses with microphones and siri integration. Although the company is careful to enable camera functionality due to privacy issues.

The bigger picture

The Vision Pro’s debut was impressive, but it was too expensive and bulky for most people. By refining the design and lowering the costs, Apple can make the mixed reality more accessible. Meanwhile, Cook’s vision for AR glasses indicates a future where technology blends seamlessly in everyday life.

But now Apple is playing the long game. The following vision benefits are stairs, but the right revolution – if it happens – will be in the glasses.

As Gurman reports, Tim Cook is not busy with his ambition. “Tim cares for nothing else,” a source told him. “This is the only thing he really spends his time from a product development standpoint.”